LydiaJin-LookingOutwards-1

I really liked this idea of saving retail space by placing a huge screen inside stores to give buyers a high tech and visual experience. The idea isn’t new and has been around for a few years. However, CenterStage is unique in that it blurs the lines between broadcasting and interactions without undermining the potential of either by incorporating with Creative Director Lutz Vogela nd visual effects powerhouse Method.
Despite the wonderful concept of CenterStage, one concern that I have for it is the unstableness of technology. In case the machine breaks during store hours then it will be a great damage to the company’s reputation and will be detrimental to their revenue for the period the system is down.