Jake Barton is an American designer, and the Principal and Founder of Local Projects. The firm is an experience design and strategy firm for museums, brands and public spaces based. His work focuses on storytelling and engaging audiences through emotion and technology. They usually create some interactive facilities in the buildings like museums to inspire visitors to memorize what they see by creating their own experience. Barton believe, the learning and thinking that happen in body are most strong. Therefore for the future of memory, they way those museums make people think and engage. I found his idea really inspiring because he makes a innovation to the current mode of museum and enriched visitor’s experience by the way people iterate.