Yael Braha’s Project Mapping

Yael Braha is a creative director working at Obscura Digital, who has a lot of experience designing projection mapping shows for large scaled buildings and facades. One of the projects I really enjoyed was the show for AHA, a multi-day festival of lights celebrating Cleveland. Her team at Obscura tends to approach imagery through a very hands-on approach, which I admire, as they brainstorm, create and record slow-mo footage from big to small. The project transformed a 370 foot by 70 foot tall building into an animated canvas, and created high engagement with the community who gather to enjoy the facades. Yael Braha has a degree in Graphic Design and a masters in Fine Arts in Cinema.

Transformations, 2014, Yael Braha

Video from Obscura Digital



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