KadeStewart-LookingOutwards-06

A graphic before (bottom) and after (top) random edits; Guillermo Daldovo, Bernard Arce, Sonia Figuera (2014)

This is a project created for the REYKJAVIK VISUAL MUSIC PUNTOy RAYA FESTIVAL 2014, meant to capture the visual identity of the festival. The dot and line graphics were processed with graphical glitches, filmed as they were projected on the wall, printed and then re-scanned to distort the images that make up the motion graphics. The description mentions that this distortion created color and texture.

I love this project because the resulting message of the project is that randomness can create a better product, basically that it can help the whole be greater than the sum of its parts. Deterministic methods are nice because we can reliably get a product we want, but randomness allows us to explore beyond what we expect.

VILLA by Malevo

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