This week, I took a look at Daniel Danielsson, a graphic motion designer who has worked for a number of independent clients. I wanted to dive deeper into his work with About Time, a design agency with the goal of creating delightful experiences. The motion graphic he created for their rebranding was a series of different interactions revolving around a small ball; it is passed around this joyful mechanism that alters the ball using various interactions and colors to create a very warming and positive experience. I found this work really interesting because the animation does its job of communicating About Time’s rebranding initiative so well with a relatively simple animation. There isn’t a lot happening on the screen that it becomes overwhelming, but it stays engaging as you follow the entire experience of the ball. Everything is very refined, smooth, and sleek.<\/p>\n\n\n\n