Scan of the Month features CT scans of common products, using 3D rendering + scrolling to highlight different components and stories behind their manufacture. It uses Webflow + Lottie but I think something like this would work well in three.js.
The NYTimes is naturally a source of inspiration, and they have done some helpful write-ups + demos using three.js and their own (public) libraries for loading 3D tiles and controlling stories with three.js.
More cool things made with three.js: