GreenPIX Zero Energy Media Wall
The GreenPIX Zero Energy Media Wall in Beijing is a giant glass curtain wall containing the largest color LED display worldwide as well as the first glass integrated photovoltaic system in China. The wall contains a large-scale display made up of 2,292 color (RGB) LEDs light points and is comparable to a 24,000 sq. ft low resolution monitor screen. The wall harvests energy during the day with glass solar panels and using that same energy after sunset to light the facade.
This wall is the first public digital art space in the heart of Beijing, and it was created with the hope to encourage a new generation of media artists to create site specific and socially relevant projects that could be displayed at this scale in the city. The low resolution of the wall’s LED pixels contrasts directly with the high resolution commercial scale screens and imagery that is seen constantly in big cities like Beijing and around the world.
According to Colangelo’s framework, a wall like this can allow for new media artists to engage with the urban fabric of the big city and its citizens as the audience. Ultimately the wall itself makes a statement about the crowding of modern cities with so many smaller high resolution, high energy commercial displays by countering them with a grand monolithic, low-res display that allows artists to play with transparency and saturation to abstract their works.
