Interactive Art Installation for LAX by Moment Factory
Montreal-based media and entertainment studio Moment Factory created seven interactive capsules based installation inspired by the romance of travel and the importance of passenger experience for Los Angeles International Airport’s Tom Bradley International Terminal.
Using motion design, live-action film-making, 3D animation, architectural design and other forms of media-making, a few Moment Factory’s seven capsules include a multimedia “Welcome Wall” for arriving passengers, a “Bon Voyage
Wall” for those departing, and two Portals that respond to real-time arrival and departure data for 16 countries, as well as the physical movements of individual travelers. The terminal’s focal point is the 72-foot Time Tower, a real time clock built around the terminal’s main elevators with a motion sensitive interactive surface composed of 6,480 square feet of LED surface. Depending on the time of day, the physical movements of individual travelers will trigger the Time Tower to respond with corresponding media capsules and seemingly shift its architectural form. At every hour, for example, the Time Tower will shift to Dance Time , a Busby Berkeley inspired capsule in which travelers are given a glimpse into the inner-workings of the tower, revealing a fleet of glamorous dancers gracefully twirling the clock’s gears in perfect time.
The idea here was to give the travelling passengers an emotional and visceral experience by using media that transcends the floating, almost ephemeral experience of an airport and the corresponding architecture by anchoring the travelers in this place while still respecting their experience of being at an airport.
Link: https://creators.vice.com/en_us/article/3d58dv/moment-factory-create-a-massive-interactive-art-installation-for-lax