Looking out 2 – Qiao Yin

Generative video for LED media facade of Rockheim

The generative video for LED media facade of Rockheim (Norway’s national museum of pop and rock), Trondheim. The facade is a relatively low resolution but wraps around the “box” in all directions with varying pixel density.

The “box” design of Norway’s National Museum of Rock and Pop Music was inspired by the museums’ collection. Photorealistic images of album covers of Norwegian music are printed across hundreds of panels of glass.

The interesting part of this is that the outer shell of the box sort of represent the inner atmosphere of the museum. And From the outside view, the “box” coordinates with the building pretty well. The old looking museum forms an obvious contrast to the modern-looking box.


Looking Out 2 – jkl

Parkdale Versions

Dan McCafferty, Patricio Davila, Symon Oliver, Jessica Leong, Jan Hadlaw

Nuit Blanche, Toronto Public Library Parkdale Branch, Toronto, Canada

This display by the above artists was created by the Public Visualizations Studio mentioned in the interview with Colangelo. It engages residents of Toronto’s Parkdale, a rapidly gentrifying neighborhood, to share their vision of what Parkdale’s future could be and to learn new media tools at the local library themselves.

This takes Colangelo’s sense of public engagement to another level. It publicly faces an alley  the works created were projected on the  library during Nuit Blanche. (Toronto’s is in October. Lame. I know. Montreal’s in Februrary: a true Nuit Blanche, non?).

Full disclosure, I walked by that library every day during this period and often went in and had no idea this was happening…

Looking Out 2: Brandon

Light House: 888 Collins is a full facade lighting installation by Ramus Illumination. The project uses light as a communicative device about weather data. The lights illuminate real-time weather data as well as forecast the weather for the next data every hour. Lighting animations display different weather conditions: wind causes the lights animation to ripple radially, rain causes a vertical animation, etc. Essentially changes in the weather conditions are shown on the facade.

I think this piece lends itself to Colangelo’s ideas about massive media because of its scale, prominence on a major street corner, visibility, and it engages media from an outside, changing data feed (the Bureau of Meteorology). The project misses the concept of being “trans-local” but I think it would be easy to incorporate if there was a way for online users to change the location which weather is being broadcast from and if the facade could be live-streamed as an abstract weather data source.

Looking Out 2

Interactive Art Installation for LAX by Moment Factory

Montreal-based media and entertainment studio Moment Factory created seven interactive capsules based installation inspired by the romance of travel and the importance of passenger experience for Los Angeles International Airport’s Tom Bradley International Terminal.

Using motion design, live-action film-making, 3D animation, architectural design and other forms of media-making, a few Moment Factory’s seven capsules include a multimedia “Welcome Wall” for arriving passengers, a “Bon Voyage

The Time Tower

Wall” for those departing, and two Portals that respond to real-time arrival and departure data for 16 countries, as well as the physical movements of individual travelers.  The terminal’s focal point is the 72-foot Time Tower, a real time clock built around the terminal’s main elevators with a motion sensitive interactive surface composed of 6,480 square feet of LED surface. Depending on the time of day, the physical movements of individual travelers will trigger the Time Tower  to respond with corresponding media capsules and seemingly shift its architectural form. At every hour, for example, the Time Tower will shift to Dance Time , a Busby Berkeley inspired capsule in which travelers are given a glimpse into the inner-workings of the tower, revealing a fleet of glamorous dancers gracefully twirling the clock’s gears in perfect time.

“Story Board” at the Tom Bradley International Terminal at LAX.
Production Still from the Making of “Dance Time.”

The idea here was to give the travelling passengers an emotional and visceral experience by using media that transcends the floating, almost ephemeral experience of an airport and the corresponding architecture by anchoring the travelers in this place while still respecting their experience of being at an airport.

Link: https://creators.vice.com/en_us/article/3d58dv/moment-factory-create-a-massive-interactive-art-installation-for-lax



Looking out 2 – Shen

Body Movies, created by Mexican-Canadian artist Rafael
Lozano-Hemmer, aims to transform public space with interactive projections ranging between 400 and 1,800 square meters, depending on sites in different cities.

Hong Kong, China, 2006

Thousands of photographic portraits were taken ahead of time in the host city, and are shown using robotically controlled projectors. However, the portraits only become clearly visible inside the projected shadows of the passers-by, whose silhouettes can measure between two and twenty-five meters depending on how close or far away they are from the powerful light sources positioned on the ground. A video surveillance tracking system triggers new portraits when all the existing ones have been revealed, inviting the public to occupy new narratives of representation.

Linz, Austria, 2002

This project precisely represents Colangelo’s view on “media abound in these agglomerations of space, technology, and people”, and become “connective tissue that allows us to communicate with one another and our environment in unprecedented ways”.  The installation invites viewers to actively interact with the projection by only revealing details when a viewer’s shadow is overlayed onto projected images. It creates intimacy and connection between individuals and also broadcasts the message to a larger community because its massive volume and high visibility.

Click for Project’s original website 

Looking Out 2 – 21 Obstacles

21 Obstacles was an interactive game projected on  the Promenade des Artistes in Montreal.

Created by Daily tous les jours (the same studio that created McLarena,) 21 invited passersby to play the game using their mobile phones to control a ball through obstacles. The obstacles were controlled by a second installation – 21 Swings – which was composed of a series of swings that anyone could ride on. Each swing had the additional component of being tied to a single piano key, so multiple swingers could create an interactive musical number.

The entire installation embodies Colangelo’s vision of massive media not only due to scale, but because of the layered interactions in a public space. The projection made the building performative outside of its mundane existence as an office building. The dueling installations also created a fun, competitive relationship between strangers on phones vs. swings that made public participation in the urban environment inviting.

Looking Out 02


I’ve always found the architecture and engineering of bridges to be both beautiful and facinating. After reading Colangelo’s piece and entering into an internet click hole, I choose this piece by Moment Factory. This data display uses the existing structure of the bridge to bring to life urban data from social media in Montreal. This project highlights the “collectivity” aspect of massive media, the virtue of physical and networked visibility, “collectivity remains part of the magic of public space: that we experience the same thing at the same time and can sense one another doing so too.”

Here is a link to the project: Jacques-Cartier Bridge by Moment Factory

Moment Factory
Moment Factory
Moment Factory
Moment Factory
Moment Factory

“As cities and their citizens become increasingly nocturnal we have to think about tactics that architects, artists, and lighting designers are using to create buildings that maximize both their day and night-time functions? Hint: slapping a big rectangular, opaque screen on the side of a building is not the answer!” – Colangelo

Looking Out 2 – nsridhar

GreenPIX Zero Energy Media Wall

The GreenPIX Zero Energy Media Wall in Beijing is a giant glass curtain wall containing the largest color LED display worldwide as well as the first glass integrated photovoltaic system in China. The wall contains a large-scale display made up of 2,292 color (RGB) LEDs light points and is comparable to a 24,000 sq. ft low resolution monitor screen. The wall harvests energy during the day with glass solar panels and using that same energy after sunset to light the facade.


This wall is the first public digital art space in the heart of Beijing, and it was created with the hope to encourage a new generation of media artists to create site specific and socially relevant projects that could be displayed at this scale in the city. The low resolution of the wall’s LED pixels contrasts directly with the high resolution commercial scale screens and imagery that is seen constantly in big cities like Beijing and around the world.

According to Colangelo’s framework, a wall like this can allow for new media artists to engage with the urban fabric of the big city and its citizens as the audience. Ultimately the wall itself makes a statement about the crowding of modern cities with so many smaller high resolution, high energy commercial displays by countering them with a grand monolithic, low-res display that allows artists to play with transparency and saturation to abstract their works.

Looking Out 2 – Ammani

Kunsthaus BIX facade

BIX which is the combination of big and pixel is an acrylic glass skin on the east side of the museum in Graz, Austria . It consists of 930 40 Watt fluorescent rings which are embedded in the 900 m² outer skin, with the illumination level of each one being steplessly variable between 0 and 100%.

realities:united, the artists wanted to bring the discussion of public media and space to the forefront. The facade is viewed as a communication media that can output text, images or anything else a pixel output could display. The artists wanted it to be a big display so the lights pierced through the night sky across the city.

The project aligns with Colangelo’s framework in a few ways. Firstly, it acts as a large, building scale screen. It blends seamlessly in with the building and the surrounding providing a changing virtual medium in a physical environment.  It is also meant to be a facade people can interact with and showcases community trends in it’s communication. It facilitates peoples to come together.

Reading and Looking Out 2


Please read the following articles for next class
1. Survey of Alternative Displays by Blair Neal
2. After Urban Screens by Dave Colangelo
3. Too Much Information Keiichi Matsuda

Looking Out Assignment

  1. Find one example of a public facing installation that encompasses some of the ideals set forth in Colangelo’s interview about massive media.
  2. Write a blog post here with an image and video of the project.
  3. Include a small description of the project and how it might be assessed based on Colangelo’s framework