SONG 1 by Doug Aitken at the Hirs
This installation projects a short abstract film onto the facade of the Hirshhorn Museum in Washington, DC. The Hirshhorn is an art museum that houses experimental and modern pieces as well as short film reels.
This project coincides with Colangelo’s framework of an ideal media installation because of how its size emphasizes collectivity. Everyone passing by this building can look up and see this film playing in full sound, thus sharing this bizarre with other passersby. Because the Hirshhorn is such a large, expansive canvas it can be seen from hundreds of feet away. It could also get people to want to get into the museum because of how interesting it looks. The people inside the Hirshhorn would not get to experience this installation, however.