The Illuminator
The Illuminator is a group of activists that aim to raise awareness about a variety of issues through massive media light projections. The group was formed during the Occupy Wall Street movement in 2011. The very first piece was by artist Mark Read, with a projection on the side of the Verizon building in NYC of ‘99%’.
These projections are certainly classified as mass media, since they are highly visible, able to reach a multitude of people. The installations are also highly variable, enabling them to be presented on any large surface. The nature of the projection allows it to be broadcast to the public, fitting within Colangelo’s framework. While the focus of the Illuminators reside in the political sphere, this type of artwork is not restricted to political messages.
https://www.pbs.org/newshour/arts/projection-light-artists-protest