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 For its ‘BOSify your world’ campaign, the South African-based company has begun churning out cans of ice tea baring a QR code which, when scanned with a code reader or augmented reality app like Layar, take their customers to a dedicated mobi site. After entering a name for their tree, a short message and the last four digits of the barcode on the can, you can ‘plant’ a tree using your phone’s GPS co-ordinates.
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