“Smart Tag” by Dynotag (2012)

Dynotag’s “Smart Tag” is a tag for your pet which which displays a QR code instead of your contact info. When someone visits the linked web address, they are then able to see the owner’s contact info, and the owner is able to see where that person is. The only benefit over a traditional tag is being able to see where your missing pet is on a map, but this only becomes possible once someone else both catches your pet and follows the instructions on the tag – instructions that are likely to be confusing to some, and really just add an extra step in the process of getting in touch.