![[OLD SEMESTER] 15-104 • Introduction to Computing for Creative Practice](https://courses.ideate.cmu.edu/15-104/f2022/wp-content/uploads/2023/09/stop-banner.png)
By Ilia Urgen
Section B
PK3D Studio is a CGI-based studio in Warsaw, Poland that was founded by Piotr Kosinski. His main speciality of design includes automotive and technology advertisements.
CGI is a field of 3D Computer Graphics that focus on real-life characteristics. I am truly inspired by Kosinski’s work related to automotive advertisements because I am a passionate car enthusiast. He is very good at making cars blend in any background he chooses.
You know when you see in-focused cars speeding down mountains in ads? That’s a huge majority of Kosinski’s portfolio. I really admire how he takes crip, high-quality photos of cars at different angles, and then blends that car with any beautiful landscape using CGI.
His advertising skills definitely work. Kosinski has a good eye for design, as evident through his diverse automotive portfolio. Every time I see his ads, it makes me want to buy that exact car!
Below are 3 of my favorite CGI-designed automotive ads:
