LO 09: Women in Computational Art

I looked at the project A Global Retail Interactive for the brand On Running by Vera-Maria Glahn. Glahn is a digital artist who combines data art and immersive experiences to create immersive storytelling. This project is a digital wall of gradient colors with motion sensors that tracks the movement of people in front of it. I think this is a smart design for a running store because it allows interaction between the product of the store and the artistic installation design of the walls. The customer can try on the shoes and run across the wall and the wall would respond to the movement and create a biomechanical profile of their movement, resulting in digital art. When the customers return after their purchase they can run again and the digital wall can show how the shoe can improve their performance. This system is composed of multiple motion sensors that capture the running motion from 3 angles. I find it inspiring how digital programming can create a system that can both be useful to track and compare running data and create artistic art.

Link https://field.systems/work/on-running-try-on-global-retail-interactive