![[OLD – FALL 2016] 15-104 • COMPUTING for CREATIVE PRACTICE](https://courses.ideate.cmu.edu/15-104/f2016/wp-content/uploads/2020/08/stop-banner.png)
Recently, the award-winning production company Method Design was hired by the AICP (Association of Independent Commercial Producers) to create a promotional reel which would demonstrate the technological and visual capabilities of the organizations sponsoring this year’s awards program. The video utilizes motion capture software and sophisticated rendering programs to create a montage of dancing humanoid figures.
The stunningly realistic but ultimately abstract and incongrous textures and effects used in this video contrast with the human forms to create a fun, surreal experience that bends the average person’s visual understanding. In addition, by making references to popular culture, the video reaches the viewer on a uniquely personal level, maximizing its overall impact. While the graphics do occasionally strain the viewer, this video is ultimately a striking example of the quality of CG in the present, and an indicator of CG’s potential to grow even more sophisticated in the future.
