Looking outwards 05

Designer and art director Santi Zoraidez blends impossibly clean computer-generated animations and images with physical products to create highly original and captivating digital campaigns for brands such as Apple, Ikea, and Nike. Although not much is known about his highly coveted artistic process, it is clear that he depends heavily on 3D modeling software to create the “physical” objects of his art. Then a phenomenal rendering software is used to give the objects materiality, texture, transparency, shine, and luminance.  I really admire that the images Zoraidez creates are clean and modern, and embody a kind of playfulness that is rare in marketing. Similarly, his animations are bright and full of forms so realistic you want to reach into the screen and grab them.

https://santizoraidez.com/