Emma Shi – Looking Outwards – 5: Nike/Breathe Collection

These graphics are from an advertisement from Nike’s Breathe collection. The artist, Rizon Parein, is a 3D designer and illustrator from Belgium who has created a multitude of advertisements for Nike as well as other major companies such as Toyota, Samsonite, and Nespresso. His project captured my attention because it does an effective job of conveying the “breathability” and “bounce” of the Nike sneakers with the placement of the balls as the upper structure of the shoes. The balls look to be made of mesh fabric, which can be inferred as “breathable” in terms of shoe design.

However, what I admire most about the design of the shoe is Parein’s nod to minimalism — he uses only a few elements, but leaves just enough information so that the viewer can infer that he/she is looking at a sneaker.

You can review more of Parein’s work for Nike on his website.