![[OLD FALL 2020] 15-104 • Introduction to Computing for Creative Practice](https://courses.ideate.cmu.edu/15-104/f2020/wp-content/uploads/2021/08/cropped-notcurrentsemester.jpg){kind=small}
![[OLD FALL 2020] 15-104 • Introduction to Computing for Creative Practice](https://courses.ideate.cmu.edu/15-104/f2020/wp-content/uploads/2021/09/stop-banner.png)
Peter Tarka
AUDI Q-riosity
Today, I will be talking about a 3D rendering project done by Peter Tarka in the Niche & Wearesoclal design agency for Audi UK. For Audi’s advertising campaign in the UK, Peter was asked to think of a new space for the vehicles to exist in—representing the car’s personality and features in abstract form. I admire this project because through shapes and color, the artist was able to successfully encapsulate the branding of Audi, yet still modernizing the vehicles for the advertising campaign. Peter Tarka effectively creates a new innovative (dreamy) environment, merging the artificial world with the real-life product. I believe that Peter used a 3D rendering software to complete the designs: perhaps C4D, or keyshot, etc. It is also very possible that Peter implemented code in order to streamline his code, or apply physics, or rules for the animation.
Visit the portfolio here