The article I chose to read from the Berg Fashion Library was actually the chapter, “Style: The Endless Desire for a New Look” from Changing Fashion by Annette Lynch and Mitchell D. Strauss. The chapter discusses how the modern female silhouette emerged during the first two decades of the twentieth century. It discusses where the first true transformation began, durign the 1200s – 1400s in Europe, where dress relied heavily on ornamentation, surface design, and a wealth of materials for visual interest. The change to using silhouettes and the relationships between body and lines only started happening after the 1400s, with a dialogue developing between dress, painting, and sculpting. The chapter continues to discuss whether changes in fashion or internally driven or externally driven. The 20th century ideal of a modern woman was said to draw from elements of menswear to create a certain eroticism, greatly contrasting to the 19th century ideal, where womenswear relied on its heavy contrast to menswear. The rest of the chapter is spent discussing this notion while using famous examples throughout the times.
The article presents interesting viewpoints on what actually drives fashion. It is definitely not an easy question to answer, as there are many factors in such a big world. It seems to come to a conclusion that external events and trends going along in the world seem to play a slightly bigger impact than the internally driven work of the designers and makers who are still undertaking fashion exploration. The chapter also presents an interesting conclusion that the current fashion “cycle” or “era” of womenswear is driven by the perception of the one before it. While the 19th century had a more conservative feminine ideal, the 20th century took more liberties, with the 21st century continuing the trend.
The chapter comes to a rather satisfying conclusion that beauty ideals drive fashion changes throughout the centuries, but I would have liked to read more about where the beauty ideals originate from. I suspect this might be answered in other chapters of the book, where fashion is inspected through the lens of self, search for meaning, collective behavior, performance, and cycle. It also presents careful evidence of garments changing through the years to support its points. For example, Victorian underwear with bifurcated legs (as opposed to previous skirt-like undergrarments) had a reputation as taboo, but eventually became a sort of societally sanctioned expression of sexuality. The chapter is littered with this sort of analysis that provides a richness to historical fashion that can’t be found simply looking through museums.
Jasmine, your synopsis and reflection full of thought-provoking questions. I also think that the idea of where does fashion come from is complex. Does it arise from sub-culture? Is it top-down from high fashion? From what I have read it seems that it comes a little from both. A sort of struggle between the dominance of the status quo (often of what we perceive as high status) in tension with sub-culture that pushes against the oppressive nature of the status quo. Sounds like this could be fascinating book to read and learn through its study of history.