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Love Has No Labels
In homage to the Selma March in 1965, the “Love Has No Labels” campaign by AdCouncil was based on a public service advertisement filmed at a live event in Santa Monica on Valentine’s Day 2015. During the filming, a large X-ray display created by Mindride LLC, a studio based in LA and NYC, was set up to show skeletons kissing, hugging, or dancing behind the screen, after which people stepped out and reveal their faces. The visual effect was not generated by an X-ray machine, however, instead was created by lifelike models powered by Xsens sensors and Maya. Xsens wireless sensors, which were hidden under clothes during the event, were used to capture and perfect the naturalistic motion for the event. As the center technology in the production, Xsens sensors possess promising features such as live-delivery, easy setup, superior compatibility with commonly used software, and affordability.
We are driving through this live motion capture, but we can really control any type of avatar; I feel like the digitization of the human is a very exciting space to be in.
– Yehuda Duenyas, Mindride LLC
In the meantime, AdCouncil is currently expanding the social impact of the “Love Has No Labels” campaign. The campaign this year, “#WeAreAmerica”, continues to circulate around social media newsfeeds, battling implicit biases by pushing videos and images of inclusion and acceptance.
Learn more about the creating process