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One Looking Outwards that I am drawn to is Jubbies’s Looking Outward 5 on 3D computer graphics. Jubbies chose the Nike AirMax 2017 campaign created by the design studio ManvsMachine. I totally agree with Jubbies’s assessment of the video. The promotional video was able to use sound and 3D renderings to convey the lightness and comfort of the Nike AirMax without having to render the literal shoes themself which I thought was really cool. I really enjoy the gravity simulation created. The application of computer-aid 3D rendering to something that I’m really interested in–running shoes– and an aspiring product designer is really eye-opening to me.
Creator: ManvsMachine
Year: 2017
Link: https://courses.ideate.cmu.edu/15-104/f2020/2020/10/03/lo-3d-rendered-project/