Endel by Oleg Stavitsky
Endel (CEO and co-founder Oleg Stavitsky) is a generative music app that creates sound based on the user’s environment. The app pulls data from the user’s phone including the weather, heart rate, physical activity rate, GPS location, and circadian rhythms to create personalized soundscapes (ex. Gentle music for sleeping, studying, and relaxing) by adjusting the sonic output to match user activity. It can siphon heart-rate from your smartwatch and create a beat to match your pulse and footsteps. I think this app is extremely powerful in that it has been used to aid in ADHD, insomnia, and tinnitus by curating relaxing and peaceful personalized music. It never creates two compositions that sound the same—I almost want to download it and try the app out myself!