kitetale – Looking Outwards

The artist I want to share is Shane Fu, a motion designer/video creator who adds a new perspective and fun to a mundane city footage. Many of his works add imaginary space to the existing physical space by manipulating the footage and adding a small twist to it. Recalling our discussion on the assumptions we make for the camera/photos, his work definitely makes use of the illusion of 3D space on a 2D screen and people’s general belief in that photos/footages capture the ‘facts’ of the physical world — presenting awe to the audience who hasn’t challenged these assumptions of camera as much.

I find his works interesting because he utilizes not only visual effects/3d modeling tools to create his own imagination space, but also used object tracking to further persuade the viewers that this new space that he’s created exist as part of the physical world we inhabit. In a world where anything and everything can be easily recorded and shared online, not that many people seem to care as much about the truth of existence of what’s being presented to them on screen, but rather the entertainment or uniqueness aspects of what they’re viewing. Shane’s works satisfy these needs people show in the rapidly growing tech generation.

More of his projects on Instagram