Looking Outwards 2- Generative Art

SV15 @ QUE US Bank Tower, Los Angeles

The work of generative art I chose to analyze is called SV15 by Lia, an Australian artist . Her main concept is being fluid with what her machine generates, and not relying strictly on hard rules for her code. Her work has a minimalist quality, and turns her inspirations into abstract colors and forms. In her project SV15, I admire the aspect of fluidity in her work. This work is installed at Que US Bank Tower in Los Angeles, and it has an interactive component of movement that engages viewers when they enter the lobby. Additionally, there are layered shapes and varying opacities that ripple and overlap, and almost appear to be “blooming” when in motion, which creates a calming and relaxed feel. 

In terms of the algorithm itself, Lia probably used in her code a varying component or a random feature. She also must have used some loop functions that repeat and run the code so that the movement of the artwork continues to repeat itself. Additionally, her algorithm must have consisted of several values, highlights, and shadows of different blues. Opacity must have also been considered because her shapes overlap and create new overlays of color in her artwork when they move. 

Lia’s work is really unique and I enjoy her abstract qualities. Her work sets a professional, modern, and sophisticated tone for the environment that it is installed, and the pace of the movement in the artwork reflects the natural pace at which people and workers walk through the lobby of the bank. As an artist, her sensibilities were to make people feel at ease instead of stressed, and her generative artwork nicely creates that for people through her intentional use of color, and soft radiating movement of shapes.