SooA Kim – Looking Outwards – 07

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They Rule is a data visualization site where you are able to browse and identify the relationships of the US ruling class. It shows you the boards of the most powerful U.S. corporate companies, such as Google, Yahoo, and Amazon. If you click one of the board members in one of the companies, it will show the connections the individual has to different companies that he/she is involved in. Through the process, the data visualization expands from one to multiple connections of people and companies. It shows you how everything is connected to one another. This information design shows the structure of large corporations and distribution of power in U.S economy.


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