Chelsea Fan-Looking Outward-04

BIY (Believe It Yourself) is a studio based in Shanghai that created three different computing kits (BIY.SEE, BIY.MOVE, and BIY.HEAR) that let you build your own harmonious products. The BIY.MOVE kit uses fengshui and Chinese Geomancy to find a “good location” based off of GPS location of mountains and rivers nearby. The BIY.SEE helps you “see” everything good and bad around you through Italian superstitions and logic of the Smorfia. The BIY.HEAR uses a numerical language to find meaning in names and objects through training from Indian Numerology and Astrology.

I admire that BIY is completely unique and combines technology and superstition beliefs. I really like that the product kits comes in a defined technological form of wires, lights, buttons, etc. However, I find it very interesting that such a defined product is doing something (like finding a balanced place) so abstract and non-definite. I don’t know anything about the algorithms that generated such work, but I love that the kits are meant to help you help you “see luck” or “interpret your destiny.”