Hyejo Seo – Looking Outwards 05

This CGI award winning “All You Need Is Ecuador” campaign was created in order to attract more tourism to Ecuador. It was created by a Brazilian agency Studio, Manipula, using CGI. The campaign accurately promotes the bio-diversity in Ecuador – from its animals and nature. This 3D campaign was eye-catching since it was a creative way of illustrating the attractions of Ecuador – something a simple 2D graphics could not achieve. Ecuador campaign was a good example of the use of art to make campaigns more interesting, which is what I aspire to do in the future.