Joseph Zhang – Looking Outwards – 06

A few weeks ago, I was looking into the practice of computational design and found Brute Wine, a wine company in Hamburg that uses the wind patterns in the city to craft the brand’s designs. The brand concept was developed by an international creative studio called Landor. In their case study of this project, they state “The weather shapes the wine, we used it to shape the brand.”

In the image above, one can see the live weather statistics pulled from Hamburg. Because weather is constantly changing on a daily basis, every daily visit to the site yields a completely new visualization.

Brute Wine manifests the data-driven designs in various ways, such as mobile/desktop interfaces, posters, and of course, on their physically branded products.

One can see the designer’s artistic choices come to life from 1) the beautiful forms themselves and 2) the beautiful color palette as seen here. Brute Wine’s uniqueness comes from the fact the wine is grown in rough weather conditions. This is very beautifully demonstrated in the color dimmed whites and dark blues.

/www.brute-wine.com/