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This week, I looked at emoto’s project for the London 2012 Olympics. I thought this design was interesting because it was able to capture and visualize the global response to the 2012 Olympic Games. Studio NAND created emoto. Emoto is a dual part project that is an online visualization and physical installation that showed the responses to the Olympics. This project seems extremely interesting because you are able to see responses from all around the world, allowing you to see new perspectives.
For their data, they used millions of tweets that talked about events, players, and teams during the Olympics. The live online component occurred at the same time as the games and translates “real-time global sentiment into custom visualizations.” This platform allowed people to utilize online discussions through tweets which helped calculate the sentiment.
The physical model had a button to start the experience. Once you press it, it starts the time which helps go through all the tweets that were made during the Olympics. I thought it was interesting because you can see everyones opinion in such a tight space. In addition, they would show the tweet above the physical model. It would project what tweet was made. Visitors could navigate a generative physical sculpture representing all responses over time with over layered information from posted tweet.