Yoshi Torralva-Looking Outwards-12

As my final project proposal focuses on interactive environments, I selected the Animal Agency’s Rebook ZPump campaign that motivates people to run as fast as they can to win a free pair of shoes. What I admire about this project is that it turns a traditional form of a billboard into an interactive element through technology. By a sensor measuring speed, people run across the advertisement to see how fast they run. If it meets a specific rate, the billboard will unlock a shoe to be taken. The next work is an advertisement for the Ford Explorer. The user scans a QR code and places the phone on the magazine. Through this, it creates the illusion that there is a moving car on the phone. In comparison to the Rebook campaign, they involve the sensing of human interaction that I desire to implement in my final project proposal.