Xiaoyu Kang – Looking Outward – 01

WOW inc. is a design studio based in Tokyo. One of their most astonishing project is an installation art series that is created in the Shiseido Ginza building in Tokyo as a part of the promotion for Shiseido’s new products. The installation was inspired by the concept of neuroscience and is created to be interactable. 

The installation itself is divided into two parts. The first installation combines technology with a newly developed fiber material to create rays of light that runs nine meters long vertically. Around 150 fibers with a 9 millimeter diameter was attached in total to create the installation. The light on fibers used are controllable by touch, thus creating a visual effect that mimics the transmission of sensory nerves.

The second part of the installation is a wall made by stretchable fibers that also responds to the touch of the visitors. By touching the wall, the visitors are suppose to feel connected to the activeness of the nerve cells.