From the start the concept of this art piece by Jan Reeh really intrigued me because of the mix of objects and objects shaped as letters. This image explains the word “creative” in a literal way. Close up there are objects surrounding the each letter and people interacting it and seems to tell a story.
Watching the video of the color helps me further understand the author’s intention of explaining the word in a literal way. As the colors slowly fills the page it mimics the way one would read a word and gives “life” to the word as the objects surrounding it move as well. This work was created was made in 3ds max and rendered in Vray.