Lauren Park – Looking Outwards – 08

Jake barton is the founder of a media design company called Local Projects, that is based in New York. Jake Barton  had attended college for performance studies. He focuses on making work that tells a story to wide audiences through an technological and emotional connection. 

What I really admire about Local Projects and when it comes to howJake Barton envisions the world through his works, is how he uses the technololgy around us and coding language to solve not only systematic issues that the world faces, but also allow for emotional satisfaction by allowing humans to interact with his projects. He helps produce designs that are not just visually appealing for commercial purposes, but emphasize emotional appeal. The designs seem to have a another layer that significantly helps give people a voice. I specifically admire the project called “A Museum of Collective Memory” because of how this piece has opened my mind in imaging solutions that algorithms can help build. This project used an algorithm that arranged names through personal relationships with the victims.

An effective strategy they use to present work is by prototyping products first before finalizing an idea. They test multiple times to make necessary improvements for a better product. I learned that before making a final submission, it is important to run and go through trials to factor out any problems when it comes to working with coding and design. One solution, small or big, can make a huge difference in the product. 

http://eyeofestival.com/2012/speaker/jake-barton/

https://localprojects.com/about