“This much I’m worth [The self-evaluating Artwork]” by female digital artist Rachel Are is a digital art piece that continually displays its sale value through a series of complex algorithms called “the endorsers”. It is constructed with materials that have a history loaded with association. Implicated in the history of neon is its use in the sex trade, its cultural significance today is more commonly a trope of contemporary art. It is both a functional object and spectacle seeking to question values, worth and algorithmic bias.