Nadia Susanto – Looking Outwards – 02

Nervous System is a generative design studio who is already making a big name for themselves. They have worked with New Balance since 2015, changing the way that running shoes can be customizable as they created a generative midsole customizer to demonstrate how consumers can design their running shoes through biometric data, running preferences, and direct design manipulation. New Balance’s new TripleCell 3D-printing platform made it possible to make data-customized running shoes a reality.

Recently, they collaborated with New Balance to make the 990S shoes with 3D-printed heel parts. What really inspired me about Nervous System’s work with New Balance is the seemingly simple use of 3D printing. I am also amazed at the fact that running shoes have turned into more than just a shoe, but where art can be displayed. As seen above the 3D-printed heel adds an extravagant feature to the shoe, making it more appealing.