Isabella Hong-Looking Outwards-01

The Basel School of Design has created a six day long workshop that is designed to expose students to other fields of study, ones that supplement their main areas of interest well. The workshop focuses on layout & design, drawing, and interaction. On the fifth day of the workshop, the students use the new skills that they have acquired to merge elements of typography, audio, and lasers into innovative and jaw-dropping animations.

I was particularly intrigued by this project because of my interest in typography and hand lettering. I’ve studied typefaces on my own and for class and have plunged deep into creating vector designs – it had never even crossed my mind that the incorporation of technology was possible.

Six days does seem to be quite a short period of time to be able to fully comprehend the nuances of the hardware used and all the potential of the student’s ideas. They had critiques, revisions, and final presentations all in one day. In my opinion, this is not a sufficient amount of time to bring a project into full fruition.

The Basel School of Design is focused on “image making in the broadest sense” taking into account the ever changing medium of design. The current portal of communication is the world wide web – everything is becoming digitized, and with that has arisen a heightened sense and concern for the user. It has now become extremely essential for designers to do and create with intent. The Basel School of Design effectively teaches their students this by introducing programs such as this one.