Looking Outwards 02: Miraj

When prompted with the idea of generative art for this Looking Outwards, I immediately thought of Miraj— an interactive work that generates animated visuals with your voice. It was originally conceived as a response to the new Apple tvOS open to developers in 2016.  Essentially they created an algorithm to fragment the images and collage them, while animating the shapes based on your voice. It was coded using both Swift and C++ and eventually integrating it using CV into the Apple TV.

I liked this project in particular because it went through several prototyping phases and had a large focus on user experience. It also heavily engages the user and creates a unique and lasting memory. Additionally because they were running it on Apple TV’s platform, they took some visual cues from Apple’s exisitng UI( (this was just an interesting fact I learned and appreciated about branding).