Catherine Coyle – Looking Outwards – 07

Information visualization can make a huge difference in how viewers feel about certain data and how it comes across. For this week, I decided to do my looking outwards post on the Fitbit CES animations done by Rachel Binx. She was one of the designers that was recommended on our website and I like her work a lot.

Fitbit Animations from Rachel Binx on Vimeo.

Above is a preview of her animations for this project.

For this work, I assume that she was given heart-rate/Fitbit data to work from and made these clean looking animations to visualize it. I would assume that the algorithms behind it are basic because it is mostly displaying different charts and numbers, rather it is the art that accompanies it that makes the work admirable. She wrote the animations so that they feel very smooth and fit the ‘Fitbit’ general aesthetic which I admire a lot.