Kristine Kim – Looking Outward – 07

Emoto Installation, created by Studio NAND, is a  computational information visualization project that executes the global response/data collected from  Twitter around the London 2012 Olympic Games in an interactive online visualization and physical data sculpture. Based on approximately 12.5 million Twitter messages which were collected in real-time, this project recorded trending topics and how they were discussed online in an interactive visualization which was running live during the same time as the Games in July and August 2012. Each Tweet was annotated with a sentiment score by the project’s infrastructure using software provided by Lexalytics. This data formed the basis for an extensive profiling of London2012 which was finally documented in this interactive installation and physical data sculpture at the WE PLAY closing exhibition of the Cultural Olympiad in the Northwest. I was drawn into this installation because not only it was executed well online, but it was also presented in a physical form/installation.  It was easily recognizable and accesible to understand the project and the data visualization.  The video captures the intentions and content of the project really well and it helped me to understand Emoto Installation more. I love the details of the usage of light projection, color, laser cut, and text all incorporated very well into one installation. I admire the level of detail and effort that was put into this project, the depth of the research and data visualization is very inspiring.