Looking Outwards-05: 3D Computer Graphics

This week, I took a look at Daniel Danielsson, a graphic motion designer who has worked for a number of independent clients. I wanted to dive deeper into his work with About Time, a design agency with the goal of creating delightful experiences. The motion graphic he created for their rebranding was a series of different interactions revolving around a small ball; it is passed around this joyful mechanism that alters the ball using various interactions and colors to create a very warming and positive experience. I found this work really interesting because the animation does its job of communicating About Time’s rebranding initiative so well with a relatively simple animation. There isn’t a lot happening on the screen that it becomes overwhelming, but it stays engaging as you follow the entire experience of the ball. Everything is very refined, smooth, and sleek.

Daniel Danielsson The X