Sofia Syjuco Looking Outwards-01

Do Not Touch
Studio Moniker

Do Not Touch is an interactive, crowd-sourced music video that is constantly re-created and regenerated every hour. Studio Moniker, a team of ten people, created this video as the backdrop for the song Light Light by Kilo. Although the team that created it is quite small, the number of participants who make its continuous evolution possible is over four million. It took, on-and-off, one year to make this project, which was coded in javascript.

A work that served as the primary inspiration for Do Not Touch was a video recording of the game “Nemesis.” The video had many recordings of the same level overlaid atop one another, with more and more recordings stacking until one recording showed the player finally beating the level.

This project points to a future in videos (not only just music videos, but perhaps movies as well) that depend on viewer interaction to tell a story. A story that can change with every telling, as each new participant brings something new, but always holds true to some constants – because those who are interacting and changing the story in minute ways share common human experience and instincts.