Looking Outwards 9 – Sofia Syjuco

Look Good In
Shannon Case Looking Outwards

Anna Powell-Smith
Look Good In

In looking through previous Looking Outwards posts, I found Shannon Case’s post on Anna Powell-Smith, a web developer. Shannon links to a website that Powell-Smith designed, which gathers shoes that are being sold all over the UK, and places them in one repository that can easily be searched through, with filters that range from the ordinary (size or price), to the more creative (style, color, toe, heel, back).

I think that the cited project is really quite interesting, and I very much respect Anna Powell-Smith for her work. But I disagree with Shannon that this a project to admire. While it is a change of power dynamic from usually male-created capitalistic ways of selling women products, it is simply a website that links to more things to further perpetuate our consumer society.