[ a video synopsis of the project]

Vertical Cinema is a program of ten films by avant-garde filmmakers, musicians and visual artists, printed on 35mm celluloid and projected vertically by means of a specially developed set-up. Vertical Cinema is a site-specific cinema, a cinema attuned to the architecture of the church. What I admire about this project is how it pushes the boundaries of what constitutes a “cinema”. It first challenges the conventional projection of films horizontally by projecting it vertically. And as shown in the video, the installation distorts the films to the point where it looks like projection of light beams. It makes us ponder whether this can still be considered a “cinema”?

A little about Tina Frank:

Tina Frank is a graphic designer, media artist as well as a professor of graphic design at the University of Art and Design in Linz, Austria. She pursued her academic studies in graphic design at Graphische Lehr-und Versuchsanstalt Vienna. She was the founder & creative director for the design offices U.R.L. Agentur für Informationsdesign. Her roots were in web design and cover designs for experimental electronic music during the mid 1990s when she also started to work with digital real-time visualization, video & multimedia.

Link |

Work | Tina Frank. Vertical Cinema. Oct 12 2013

Leave a Reply