adev_Looking_Outwards_05

Lucy Hardcastle

I really enjoy the work of Lucy Hardcastle. She studied textiles and has moved on to 3D computer graphics and works specifically with Cinema4D. I think her work is almost too perfect and otherworldly, it has this strange, hyper realistic quality about it. She recently worked with Chanel/i-D magazine in the Fifth Sense campaign for which she created an animation meant to convey scent. She did this through textures in an almost dimension-less space and I thought that work was brilliant.

Even thought it seems to perfect and serene and sterile, it has a very human quality to it because it related back to touch, which is a constant in our lives.