ablackbu-Looking-Outwards-06

______________________

For this looking outwards entry I found a very interesting algorithm based brand identity that is used by the Exploratorium in San Francisco.

______________________

______________________

The artist created a program that randomizes lines around a certain areas to create an outcome that has infinite variation.

______________________

With this, he as created a very interesting alphabet that is used in all of their design language. Above is an example of the “e” that is made of of strings computed by his program.

What made me so interested with this project is the branding side of this computation. The designer is using random computation to explore brand identity. The strings he makes are 100% random by definition, but all of them in a room would look like they are similar.

In the designers words, “It allows for infinite variation of the lettermark and exists in a duality of spontaneity and energy grounded by math and logic.” As I am studying letterform, it is very interesting for me to see a typeface that is grounded in randomness.

 

More info can be found at:

http://paulhoppe.info/new-gallery-1/