serinal – looking outwards 07 (section C)

Periscopic did a data visualization for “The Emotional Highs and Lows of Donald Trump” during the last Presidential election. I think that this was a really cool way to visually understand one aspect of the election. The Periscopic team used the Microsoft’s Cognitive API Service in order to sort through all the various stages of emotions as well as measure the frequency and intensity of each. There are 7 big categories of emotions and the team at Periscopic discovered that even thought the API could correctly and efficiently categorize and recognize these emotions, they sometimes lumped together things like “mocking” and “dominance” into the bigger categories.

On Periscopic’s site they state: “Our goal with this exploration was to test the API to determine if it could be a viable tool to lend additional data to projects that contain video. While we didn’t complete an exhaustive analysis, we do feel the API reveals valuable patterns that might otherwise be very time-consuming to obtain.” I think that for a company that does data visualization, it is really cool that they take time to do personal projects to explore new forms of data identification and analysis in order to use it in their later practices with different companies and corporations.

Read more about Periscopic’s Donald Trump project here