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Reza 

Reza a computational designer, software engineer, and creative director currently located in the Bay Area. He is currently working full-time at Google on WebAR as a User experience engineer. I watched his 50 minute lecture about physical generative design and his process he gave at the Eyeo Festival in Minneapolis.

One of my favorite ideas of his is the observation of organic shapes from the common things around us. His favorite “perfection” is the shapes that are made when milk is poured into coffee. The organic curves that are generated from their combination is what he strives to achieve in his generative design work. He works on many different scaled projects at a time and have produced many things in the past years. I admire how he combines the computational world with the physical.