jennyzha – Looking Outwards 10

Vera-Maria Glahn is a managing director and partner at FIELD, “create[ing] expressive and dynamic artworks for digital platforms: audio-visual installations, experiences for web and mobile, and shareable digital artefacts.” Glahn received her undergraduate education from the Gymnasium Theodorianum for Abitur, Arts, German, English, and Philosophy, and her Masters in Visual Communication from Kunsthochschule Kassel.

As a member of FIELD, Glahn as worked on many astonishing projects, such as the Adidas by Stella McCartney: Barricade SS15 campaign. This particular project caught my eye because, as a business major with a concentration in Marketing, I found these works particularly eye-catching, effective, and beautiful.

 

Glahn uses “dynamic flow fields precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.” The outcome is truly the perfect balance between technical precision and fluid elegance. It promotes the sheer power of the players, the velocity of the ball, all while, at the same time, emphasizing the feminine qualities of the women in the most visually eloquent way.