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Inside The Flower Matrix from Claudia Hart on Vimeo.

Inside the Flower Matrix is a virtual reality environment created by Claudia Hart in 2016. She examines the idea of identity through the lens of technology through virtual imaging and simulations technology.

The wallpaper in the physical space changes rapidly in the virtual reality space, meant to make a statement about the Internet. I’m currently studying environments in my design classes, and this venture into the virtual/digital space interested me because in making a statement the artist wanted to make something visually alarming and headache inducing, which is opposite in intent from what I am usually instructed to do. I think creating something alarming can be extremely impactful when the artist/designer wants to send a strong message.